The Ultimate Email Marketing Guide For Small Businesses | Ecommerce Marketing Strategies

Do you want to earn money while you sleep? Email has the highest ROI of all marketing channels; allowing you to engage customers, drive sales and recover lost purchases to bring in consistent revenue and grow your business. This is your step-by-step guide to implementing email marketing in your business from scratch.

Here's what we'll cover:

• How to leverage email marketing as part of your marketing funnel to engage and nurture your audience and drive sales
• Select your email marketing objectives and get actionable steps to achieve these objective
• Creating a customer avatar as a bouncing off point for all your email positioning and marketing in general
• Setting up your Klaviyo email marketing software and integrating with Shopify
• Setting up and optimizing your first lead magnet
• Step-by-step to creating 3 essential email automations for ecommerce: welcome email flow, abandoned cart flow and post-purchase flow
• Creating an email marketing content calendar so that you never run out of ideas
• How to optimize your emails, A/B test and more to improve specific email metrics

This course pulls together everything I've learned over the past four years of working with a number of ecommerce startups. I've met many founders who are starting lean business on their own. They have amazing vision and are focused on product development and scaling their business, and they don't have the time or resources to focus on email marketing and getting everything set up. This is why I created this step-by-step guide - it's everything you need to implement email marketing for your ecommerce brand so that you can focus on the things that matter.